MKTG 338

CONSUMER BEHAVIOR

Chadron State College · UGRD · Fall 2026

1 section

Catalog description

The application of conceptual material to marketing strategies to reach both consumer and industrial buyers. Incorporates the behavioral sciences to marketing through the study of buying patterns, decision-making, motivation, and consumer behavior.

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Class #chadron-0377Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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