Introduction to Brand Protection and Anti-Counterfeiting Technology. 2.0 Credits. Class-2.0. Clinical-0.0. Lab-0.0. Work-0.0

Catalog description

This course is designed to address the fundamental aspects of the problem of counterfeiting in the modern printing and packaging industry. Topics include current levels of security, global impact of counterfeiting, identification of counterfeit materials, how products are attacked, technology solutions available for infringement reduction, introducing brand protection to clients, and industry standards related to security printing. Upon completion, students should be able to: identify areas of security risk related to a brand, be able to develop a plan to help protect a brand from infringement, describe available technologies to combat infringement, and reference the standards related to security printing.