Service Marketing. 3.0 Credits. Class-3.0. Clinical-0.0. Lab-0.0. Work-0.0

Catalog description

This course is designed to define service marketing, demonstrate its importance, and note its special characteristics. Topics include basic building blocks of service marketing, distinctive aspects of services, and applications of service marketing mix. Upon completion, students should be able to demonstrate a basic understanding of the marketing mix as it applies to the service industry.