Advertising Copywriting. 2.0 Credits. Class-1.0. Clinical-0.0. Lab-3.0. Work-0.0

Catalog description

This course covers copywriting for print, online, and digital advertising and promotion.Topics include advertising strategies, proposals, headlines, slogans, and text copy for various types of advertising. Upon completion, students should be able to develop content used to market and promote goods and services and comprehend the ethical and regulatory environment for advertising.