MKT 5420
Customer Relationship Mgt
University of Central Missouri · UGRD · Fall 2026
1 section1 open now
Catalog description
Provides a comprehensive study of customer relationship management (CRM) in the 21st century. This course offers an in-depth review of CRM and database marketing, strategic CRM, implementing a CRM strategy, and various metrics to measure customer value. This course is designed to specifically give you applicable skills to help your company to identify and manage “profitable” customers.
Sections
Current meeting, instructor, credit, and enrollment details
0
2 openSeats: 16/18 seats Last recorded: Aug 7, 2026, 2:41 PMClass #11926Fall 2026UGRD3 credits
2 available16 enrolled18 capacity0/10 waitlist
- Days & times
- No scheduled meeting time
- Meeting dates
- Aug 17 – Oct 9
- Location
- —
- Instructor
- Howie, Katharine
Details checked 5 hours agoSeats checked 5 hours ago
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