MKT 4454Sports Marketing

University of Central Missouri · 3 credits · UGRD

Catalog

The course will discuss the marketing of sports at professional, collegiate, and special event levels focusing on the role marketing plays in planning and decision making in attracting fans and sponsors. Students who earned undergraduate credit for MKT 4454 may not take MKT 5454 for graduate credit.

Recent sections

Fall 2026 · 1 section

Aug 17 – Oct 9

Section	Days & time	Location	Instructor
0Class #13350	Time not published	Not published	McCarthy, Shannon