MKT 3480Consumer Behavior

University of Central Missouri · 3 credits · UGRD

Catalog

The application of knowledge from the behavioral sciences to the study, analysis, and interpretation of consumer buying habits and motives. Individual, group, and cultural influences on consumer preferences and purchasing patterns are emphasized.

Recent sections

Fall 2026 · 1 section

Aug 17 – Oct 9

Section	Days & time	Location	Instructor
0Class #11139	Time not published	Not published	Smith, Scott