MKT 3480

Consumer Behavior

University of Central Missouri · UGRD · Fall 2026

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Catalog description

The application of knowledge from the behavioral sciences to the study, analysis, and interpretation of consumer buying habits and motives. Individual, group, and cultural influences on consumer preferences and purchasing patterns are emphasized.

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Current meeting, instructor, credit, and enrollment details

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FullSeats: 12/10 seats Last recorded: Aug 7, 2026, 2:41 PM
Class #11139Fall 2026UGRD3 credits
-2 available12 enrolled10 capacity8/15 waitlist
Days & times
No scheduled meeting time
Meeting dates
Aug 17 – Oct 9
Location
Instructor
Smith, Scott
Details checked 4 hours agoSeats checked 4 hours ago
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