MKT 3405

Principles of Marketing

University of Central Missouri · UGRD · Fall 2026

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Catalog description

A comprehensive study of marketing theory and concepts and the application of these ideas in modern organizations by professionally trained managers. First course in marketing sequence for marketing functional majors and minors, andmarketing foundation course for the business core requirement of B.S. in Business Administration degree students. May not be used as a marketing elective.

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Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

IBE

11 openSeats: 19/30 seats Last recorded: Aug 7, 2026, 2:41 PM
Class #10133Fall 2026UGRD3 credits
11 available19 enrolled30 capacity0/10 waitlist
Days & times
0900-0950
Meeting dates
Aug 17 – Dec 11
Location
DOCKERY 107
Instructor
McCoy, Anna
Details checked 4 hours agoSeats checked 4 hours ago

0

1 openSeats: 34/35 seats Last recorded: Aug 7, 2026, 2:41 PM
Class #10414Fall 2026UGRD3 credits
1 available34 enrolled35 capacity0/10 waitlist
Days & times
1000-1050
Meeting dates
Aug 17 – Dec 11
Location
WARD EDWARDS 2010
Instructor
Hirlinger, Stephen
Details checked 4 hours agoSeats checked 4 hours ago

0

FullSeats: 41/40 seats Last recorded: Aug 7, 2026, 2:41 PM
Class #10428Fall 2026UGRD3 credits
-1 available41 enrolled40 capacity1/10 waitlist
Days & times
1100-1215
Meeting dates
Aug 17 – Dec 11
Location
WARD EDWARDS 2403
Instructor
Howie, Katharine
Details checked 4 hours agoSeats checked 4 hours ago

0

FullSeats: 30/25 seats Last recorded: Aug 7, 2026, 2:41 PM
Class #11188Fall 2026UGRD3 credits
-5 available30 enrolled25 capacity0/10 waitlist
Days & times
No scheduled meeting time
Meeting dates
Oct 12 – Dec 11
Location
Instructor
McCarthy, Shannon
Details checked 4 hours agoSeats checked 4 hours ago
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