ESE 4710Commercialization

Catalog

This experiential, project-based course prepares students to launch and scale a venture in one  semester by choosing between two commercialization pathways: launching a digital product, such as  a mobile or web application, or bringing a physical product or local service to market. Using Lean  Startup methodology enhanced by generative AI tools, students integrate technology across  customer discovery, prototyping, marketing, operations, and investor pitching while evaluating  strategic and ethical implications of tech-enabled business development. The course emphasizes  scalable commercialization, omnichannel strategy, and venture growth, equipping students with  practical entrepreneurial skills for both digital and traditional markets. Section information text: Designed to prepare students to design, prototype and commercialize new products or services. Will examine the commercialization process including: Research, Prototype Development, Commercialization Paths, Early Stage Marketing, Intellectual Property, & Licensing. Other related topics include business plan issues, such as business entity, cash flow, sources of money, and pitching to investors. Students must bring their own business product or service plans to work on. Each student will launch their own business idea. Students are encouraged to enroll in both ESE 4710 and ESE 3845 during the same semester.