STC 466

Bulletins

Central Michigan University · UGRD · Fall 2026

1 section

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2026-2027 Undergraduate Bulletin > Courses > STC - Strategic Communication > 400 > STC 466 STC 466 Advertising Campaigns Development of advertising plans. Choice of appeals, approaches, media, and creative strategies. Preparation, production, and presentation of campaigns. Budget allocation, marketing research, assessment, and evaluation.

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Class #central_michigan-2774Fall 2026UGRD

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