Bulletins

Catalog description

2026-2027 Undergraduate Bulletin > Courses > MKT - Marketing > 300 > MKT 300 MKT 300 Introduction to Marketing A basic introduction to the marketing environment, the marketing mix, marketing management and the place of marketing in world society. Credit may not be earned in both MKT 304 and MKT 300 ; cannot be counted on any BSBA major including Marketing, Logistics Management, or Hospitality Services Administration. May be offered as Writing Intensive.