Public Relations Events

Catalog description

Students study the use of events as a form of promotion for individuals, organizations, products, or places. Topics include the planning, implementing, promoting, and evaluation of events. Budgeting, legal issues, logistics, crowd safety, and event proposals are also discussed. Students discuss readings from the textbook, analyze actual events, and create an actual event to better understand how events serve a promotional need. Prerequisites: CT201 - Public Relations. Additional Prerequisites / Conditions: or permission of the instructor