MKTG 2180

PRINCIPLES OF SPORTS MARKETING

Central Georgia Technical College · UGRD · Fall 2026

1 section

Catalog description

This course applies the principles of marketing utilized in the sports industry. Topics include nature of sports marketing, role of sports marketing, marketing principles specific to sports, marketing mix to achieve goals, and electronic landscape and media in sports.

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Class #central_georgia_technical-0740Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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