MKTG 1210

SERVICES MARKETING

Central Georgia Technical College · UGRD · Fall 2026

1 section

Catalog description

This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing strategy, and aligning strategy service design, and standards.

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Class #central_georgia_technical-0728Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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