PROFESSIONAL SELLING

Catalog description

This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling. MKTG 1162 CUSTOMER CONTACT SKILLS (45-30-4) This course provides students with skills necessary to communicate with customers and successfully manage that relationship in both telephone and face-to-face situations. Topics include skills for effective communication with customers, developing rapport with customers, problem- solving in customer service, telephone skills, sales skills in the service environment, managing the difficult customer, and managing the multicultural customer.