PRLS 4312GLOBAL PUBLIC RELATIONS

Catalog

Required course for public relations majors and an elective for minors. Introduces students to the theories and practices of global public relations across international contexts. Students examine how research, planning, implementation, and evaluation strategies are adapted for diverse markets and transnational audiences. The course emphasizes understanding how culture, meaning, and identity shape communication and relationship-building within a global communication environment. Prerequisite: PRLS 2305. [UD UCA Core: G]