PRLS 4308SOCIAL MEDIA MANAGEMENT

Catalog

Required course for public relations majors and an elective for minors. Explores the intersection between the practices of public relations and management within the organizational context. Topics include strategic versus tactical public relations, measurement and evaluation, corporate social responsibility, issues management, and digital media. Focuses on the role of public relations counsel to senior management and the relationship of public relations to related organizational functions. Prerequisite: PRLS 2305. [UD UCA Core: I]