PRLS 4305PUBLIC RELATIONS CASES AND CAMPAIGNS

Catalog

Required service-learning capstone course for public relations majors and an elective for minors. Students work in teams in a competitive-agency model to develop comprehensive campaign proposals for a nonprofit client. Students also analyze case studies applying the four stages of the public relations process: research, planning, implementation, and evaluation. Prerequisites: PRLS 2305, 3305, and 3310. [UD UCA Core: Z]