PR DIGITAL ANALYTICS

Catalog description

Required course for public relations majors on BA analytical track and elective course for public relations majors and minors. Introduces quantitative and qualitative methods used to collect, analyze, and interpret data relevant to PR practice. Emphasis will be placed on developing competencies in digital measurement, data analysis, and deriving actionable insights to inform planning and evaluation. Students learn how research and analytics contribute to evidence-based decision making in modern public relations. Prerequisite: PRLS 2305.