MKTG 4355

MARKETING MANAGEMENT

University of Central Arkansas · UGRD · Fall 2026

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Catalog description

A required course in the marketing major and an elective course in the management major. Focuses on applying marketing concepts to business cases and studying the managerial implications of product, pricing, distribution, promotion, and their relationships to customers and business environment. Uses lecture, discussion, and student group work/presentations. Prerequisites: MKTG 3350 plus 6 hours of marketing, or consent of instructor. [UD UCA Core: C]

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Current meeting, instructor, credit, and enrollment details

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OpenSeats: 31/30 seats Last recorded: Aug 8, 2026, 1:55 PM
Class #11547Fall 2026UGRD3 credits
-1 available31 enrolled30 capacity0/5 waitlist
Days & times
TR 1050-1205
Meeting dates
Aug 20 – Dec 11
Location
College of Business Building 315
Instructor
Kim, David
Details checked 5 hours agoSeats checked 5 hours ago
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