MKTG 4354
CONSUMER BEHAVIOR
University of Central Arkansas · UGRD · Fall 2026
2 sections2 open now
Catalog description
A required course in the marketing major and an elective course in the marketing minor. Examines demographic, psychographic, and cultural forces that influence the behavior of customers. Includes internal and external forces, and explains the consumer decision process. Uses lecture, discussion, and a group project. Prerequisite: MKTG 2350 or 3350.
Sections
Current meeting, instructor, credit, and enrollment details
0
OpenSeats: 30/30 seats Last recorded: Aug 8, 2026, 1:55 PMClass #20596Fall 2026UGRD3 credits
0 available30 enrolled30 capacity1/5 waitlist
- Days & times
- MWF 1100-1150
- Meeting dates
- Aug 20 – Dec 11
- Location
- College of Business Building 210
- Instructor
- Myers, Susan
Details checked 9 hours agoSeats checked 9 hours ago
0
17 openSeats: 13/30 seats Last recorded: Aug 8, 2026, 1:55 PMClass #25671Fall 2026UGRD3 credits
17 available13 enrolled30 capacity0/5 waitlist
- Days & times
- MWF 0900-0950
- Meeting dates
- Aug 20 – Dec 11
- Location
- College of Business Building
- Instructor
- Myers, Susan
Details checked 9 hours agoSeats checked 9 hours ago
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