MARKETING RESEARCH & DATA MGMT

Catalog description

A required course in the marketing major and an elective course in the marketing minor. This course involves the application of research methodology to marketing and management problems. Includes research design, questionnaire construction, sample design, and quantitative data analysis. The goal of the course is to give students the tools either to perform marketing research projects or to interpret the output of such projects. The course involves lecture, discussion, several workshops, computer applications via SPSS, and a group project. Prerequisite: MKTG 3350.