NEW PRODUCT DEVELOPMENT

Catalog description

A required course for the innovation and entrepreneurship major. It builds upon and expands the creative mind set, techniques, and collaborative processes acquired in the Business Innovation and Creative Thinking course. This course teaches and provides a complete hands-on experience of the total design process: consumer empathy and insights, problem framing and definition, development of options and ideas, prototypes, and iterations. This will result in a number of new product and service ideas. Prerequisite: MKTG 2376.