MKTG 3371

ADVERTISING

University of Central Arkansas · UGRD · Fall 2026

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Catalog description

An elective course in the marketing major and minor. Course examines advertising concepts, campaign strategy, media mix, advertising research, preparation of advertising copy, agency descriptions, and the relationship of advertising to the marketing mix. Uses a mix of lecture, discussion, and a required group project. Prerequisite: MKTG 2350 or 3350.

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Current meeting, instructor, credit, and enrollment details

Updated 13 hours ago

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2 openSeats: 28/30 seats Last recorded: Aug 8, 2026, 1:55 PM
Class #11536Fall 2026UGRD3 credits
2 available28 enrolled30 capacity0/5 waitlist
Days & times
MWF 1200-1250
Meeting dates
Aug 20 – Dec 11
Location
College of Business Building 210
Instructor
Myers, Susan
Details checked 13 hours agoSeats checked 13 hours ago
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