FUNDAMENTALS STRATEGIC SELLING

Catalog description

An elective course in the marketing major, logistics and supply chain management major, and marketing minor. This course is offered to students who want a deeper understanding of how personal selling and sales management relate to the other functional business areas. Examines strategic selling concepts and fundamental practices. Explores terminology, associated technology (including information technology), and practical applications. Methods of instruction include lecture, discussion, workshops, and a semester project. Prerequisite: MKTG 2350, 3350, or consent of instructor.