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MRKT 3650Consumer Behavior
Cedarville University · 3 credits
Catalog
Behavioral concepts and theories from psychology, sociology, anthropology, and economics are carefully examined. Primary focus is on identifying and/or creating consumer behavior models that inform marketing research and produce insights that guide appropriate marketing decision making and strategy development. Prerequisite: MRKT-3600 Principles of Marketing.
Recent sections
Fall 2026 · 1 section
Aug 19 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #156919 | Tu Th · 12:30 – 1:45 PM | Scharnberg Bus and Comm Center 226 | Dr. Jon R. Austin |