ENTR 3010Digital Mrkt: Creating Content

Catalog

The rate at which customers shop and source information online is accelerating at a frenzied pace. Many companies - ranging from startups to established corporations - are unsure how to best engage these content-starved consumers and find themselves struggling to grow awareness and generate leads. This course reveals why and how many companies are compelled to supplement or replace traditional marketing methods with digital-style engagements and provides an immersive experience alongside the most common platforms and tactics used in Social Media Marketing, Content Creation and Automated Marketing. (Fee: $20)