Business Writing

Catalog description

This course offers students an introduction to business communication in theory and practice. We will pay special attention to audience analysis, persuasive techniques in written and oral communication, document design strategies, and ethical communication practices. Typical assignments include instructional (e.g., user guides), informational (e.g., minutes, reports), persuasive (e.g., pitches, proposals), and transactional (e.g., memos, letters, forms) writing. Recommended preparation: This course is most effective for students who have at least sophomore standing. Counts as a Communication Intensive course. Prereq: Academic Inquiry Seminar (AIQS).