Social Media Strategy

Catalog description

This course provides students with a broad overview of the current strategies and issues facing social media marketing today. The purpose of this class is to acquaint you with the application, analysis, synthesis, and evaluation of the theories and practice of social media strategy. We will examine the dynamic strategies and tactics that leading companies are using to supplement their traditional marketing. The emphasis of this course is on understanding consumers' social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness. Offered as MKMR 350 and MKMR 450 . Prereq: MBAC 506 or MBAP 407 or ( MBAP 481 and MBAP 487 ).