MBAP 487

Marketing Execution

Case Western Reserve University · UGRD · Fall 2026

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Marketing Execution is where strategy becomes action--and results. In this hands-on, high-impact course, you'll learn how to bring bold marketing plans to life across today's most critical channels and markets. From digital campaigns to B2B ecosystems, global marketing tactics to cutting-edge pricing strategies and MarTech tools--you'll gain the practical know-how to execute with precision and agility. You won't just study what marketers should do--you'll practice what successful marketers actually do. Through dynamic simulations, real-world case studies, and actionable frameworks, you'll bridge the gap between theory and practice. By the end, you'll not only understand marketing--you'll be ready to lead it with confidence, clarity, and measurable results. From strategy to success--master the art of marketing execution.

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Class #case_western_reserve-MBAP487Fall 2026UGRD1.5 credits
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