Business Strategy Applications

Catalog description

This course provides a practical lens on implementing business strategy by exploring the challenges and decisions organizations face in competitive markets. You will analyze how firms establish advantages in dynamic industries, understanding key success factors and the forces that shape market leadership. The course examines the crucial role of innovation and evolving business models in creating and maintaining a competitive edge. You will also investigate how strategic decisions extend to the corporate level, including choices around vertical integration and diversification. Finally, you will delve into the complexities of strategic planning within large organizations and the considerations for expanding into international markets, evaluating different approaches to global growth. By the end of this course, you will gain a strong understanding of the strategic actions and organizational adjustments needed to effectively implement and adapt business strategies across various competitive landscapes. Prereq: MBAP 480 .