MBAP 473
Fundamentals of Artificial Intelligence for Management
Case Western Reserve University · UGRD · Fall 2026
Catalog description
This course is designed for professionals who want to harness the transformative power of artificial intelligence (AI) in business. It blends foundational understanding with real-world applications, equipping participants to lead AI initiatives and drive innovation across industries. Delivered in a hybrid format, the course combines asynchronous online learning with hands-on, in-person workshops. The asynchronous modules introduce core concepts--such as the history of AI, key technologies, and types of AI systems--while also exploring how AI is used across functions like marketing, finance, operations, R&D, and strategic decision-making. Each module focuses on one area of business application, supported by curated case studies and insights into emerging tools. In-person sessions are built around collaborative, guided discussions. These workshops deepen understanding through real-world case analysis, peer exchange, and scenario-based activities that help learners translate knowledge into actionable insights.
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