MBAP 457P

Building AI-based Products

Case Western Reserve University · UGRD · Fall 2026

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As Artificial Intelligence (AI) technologies become more ubiquitous in products and services across industries -- in both industrial and consumer settings -- product teams will be required to understand the unique aspects of the design and development of AI-based products including the fundamentals of machine/deep learning algorithms and large language models. This course will start with an overview of AI technologies and their varied applications in different industries. The course will then focus on the different stages of the building of AI-based products including the selection of appropriate AI technologies and the technical and operational requirements to build AI models. We will also consider the design of intelligent human-machine interfaces in different organizational settings including customer service. The course will also focus on the varied risks associated with AI products -- at individual, firm and societal levels -- and the strategies that product teams can adopt to mitigate them.

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Class #case_western_reserve-MBAP457PFall 2026UGRD1.5 credits
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