Product Architecture and UX Design

Catalog description

The success of a product is critically shaped by its ability to attract users by its features that address visible and latent user needs and how smooth and effective the users' interactions are the product. A product needs to address cognitively the tasks it is supposed to support, be easy to use and learn, intuitive and aesthetically pleasing. Product managers also need to understand how product architecture can be designed so as to be responsive to market changes (customer needs) and at the same time offer superior capabilities and features. This course will serve as the introduction to product architecture and interface design and discuss related design principles and techniques. We will draw on ideas and concepts from a wide range of contexts including industrial design, software design, and service design. The focus will be on providing a broad overview of the product design functions and related interfaces as well as the roles and responsibilities of a product manager in this. We will examine key frameworks and principles that underlie product architecture design, product interaction design, cognitive aspects of design, user experience design and approaches that help develop and evaluate user's interactions with the products as part of the design process.