Product Management in Startups

Catalog description

Often, the context for product management is a new venture or startup. As such, product managers need to have a foundational understanding of their role in the venturing context and the product management processes therein. This course will focus on providing such an understanding. Specifically, we will consider the key activities that comprise the entrepreneurial journey -- from how entrepreneurial opportunities are formed/shaped to how a business model is crafted and executed. We will also consider some of the key issues and challenges that product managers working in a startup will face and the skill set they will need to address those challenges. The first residency of the Product Management program will be part of this course. The 3.5-day residency will be the first opportunity for the students to meet with each other and tour the Case campus. In addition to networking events and guest speaker talks, the residency will also include site visit to startups and other entrepreneurial entities (e.g., incubators) in Cleveland.