Strategic Issues and its Applications II

Catalog description

The primary objectives of the course are for students to be able to: 1. Understand the nature of strategic competitiveness and develop the ability to analyze the competitive environment facing a firm, assess the attractiveness of the industry and isolate potential sources of competitive advantage which will aid in developing a positioning strategy for the firm 2. Develop a basic understanding of the organizational and administrative planning issues in implementing strategy. 3. Integrate knowledge and apply techniques from various disciplines, including finance, accounting, marketing and organizational behavior. The aim is to identify and analyze strategic issues and develop solutions in the form of actionable plans with the purpose of developing and sustaining competitive advantage. 4. Discriminate among the types of data that managers require in order to evaluate scenarios. Develop logical, coherent and persuasive analysis for a desired course of action. Consider how to effectively implement plans within the constraints imposed by the complex behavior of individuals within organizations. Students should be able to effectively communicate conclusions in both written and oral form. Prereq: MBAC 508A and enrolled in the Full-time MBA program.