Winning the Civil Jury Trial: Crafting the Persuasive Message

Catalog description

Few legal events captivate as much as the jury trial. Success or failure on that stage very much turns on the quality of the script, the jury messaging delivered through lawyers and witnesses. This course is about the craft of creating that script, an art that, albeit bounded by law and fact, offers unparalleled opportunity for your own creativity and exercise of judgement. This class teaches you that art, a process that begins long before trial. It will cover (i) how juries go about processing evidence to reach verdicts, (ii) messaging principles that flow from that jury behavior, and (iii) the implementation of those principles through pre-trial discovery, motion practice, and trial, where, as with the rest of this course, our emphasis will be on ensuring alignment between courtroom activity and your substantive messaging plan. Civil jury practitioners value new lawyers who understand the process of putting together a jury case from start to finish.