DESN 491

Expansion and Diversification Strategy

Case Western Reserve University · UGRD · Fall 2026

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This course will help you to internalize a few core principles required to compete successfully, as well as to successfully expand a business. These core principles can be applied in any business -- past and present. What will change is the MEANS of applying these principles as technologies change. So the smartphone is gradually eliminating the need for a dispatcher to connect a passenger to a taxi. However, the business that can match supply and demand better than competition will win irrespective of the means.

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Class #case_western_reserve-DESN491Fall 2026UGRD3 credits
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