DESN 421
ETA Fundamentals: The Acquisition Entrepreneurship Lifecycle
Case Western Reserve University · UGRD · Fall 2026
Catalog description
Entrepreneurship Through Acquisition ("ETA") will give students frameworks and real-world solutions to use if they decide to pursue the acquisition and leadership of a company. The class will walk through the life cycle of a typical path to finding and running a business, including information on raising capital, searching for a company, buying a business, leading that business and then ultimately selling it. Approximately half of the course will go through critical points leading up to buying a business, while the other half will address some of the key issues executives face while running a company (identifying metrics, communicating with a team, interviewing, handling HR issues, etc.). Although the main focus will be on buying and running a business, the class is designed to be applicable to many other career paths including private equity, venture capital, entrepreneurship and general management. The class will utilize cases, assignments and / or readings in each lecture along with speakers who will give real life techniques that they use to excel in the particular area that the class is structured around. The class will be a mix of Zoom and recorded instruction.
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