Entrepreneurship Through Acquisition III

Catalog description

This is one of three Entrepreneurship through Acquisition (ETA) courses. ETA is the path to becoming an entrepreneur by buying and growing an established small business. ETA III exposes students to the journey ETA entrepreneurs follow when going from employee to business owner, with emphasis on the "sponsored search" strategy. Course emphasis is on experiential learning components with class guests who are primarily ETA entrepreneurs and people who work closely with ETA entrepreneurs (e.g., investors, bankers, and other advisors) and case studies of over 40 Weatherhead Alumni and others who have become business owners using ETA strategies. Many ETA strategies incorporate support from investors and advisors who provide capital and experience to complement the ETA entrepreneur's efforts to find, acquire, and run a business. Becoming a business owner using ETA is challenging. However, when proven strategies are used, it can be much less risky than doing a "startup" around a less proven product or service. This course is designed to be relatable and practical, giving students direct exposure to what it takes to pursue this path and evaluate if it's right for them. Offered as DESN 319 , DESN 419 , and MGTE 419 .