Communication Design for Business

Catalog description

Communication design is the practice of conveying information visually through graphic elements such as typography, images, and layout. This course explores foundational principles of communication design essential for effective business communication. Through hands-on projects and industry-standard software like Figma, students learn to create visually impactful materials for various business contexts. Topics include understanding the psychology and use of color, studying fonts and their typographic arrangement, curating visual elements for balance and impact, utilizing negative space, and using icons, symbols, and visual storytelling for effective communication. Students will develop a strong visual literacy and personal identity, enabling them to convey complex ideas and enhance understanding in business communications, giving them a competitive edge in the professional world.