User Experience (UX) Research for Product Managers

Catalog description

User Experience (UX) saturates the digital landscape, often acting as the pivotal determinant of user engagement with a product or service. Mastery of UX research is crucial for product managers, serving as the cornerstone for steering development efforts towards the attainment of cutting-edge user experiences. This course is geared towards providing understanding of the pivotal role of UX within the realm of product management, equipping students with the requisite arsenal of tools to research, obtain, and leverage UX insights for the development of products. The curriculum introduces UX principles, and delves in UX research methodologies, and their practical application through advanced digital experimentation. Through participation in hands-on exercises within a state-of-the-art digital laboratory environment, participants will go on the iterative journey from problem identification to the delivery of definitive solutions, thereby fine-tuning their acumen in elevating UX across the product lifecycle. By integrating theoretical paradigms with experiential learning, this course empowers participants to deftly navigate the intricacies of UX research, catalyzing the creation of next-generation, user-centric digital innovations. Prerequisites: 70-207 or 36-220 or 36-200