Business and Marketing Strategy

Catalog description

This course prepares Master of Software Engineering students to understand and use essential business concepts in their careers. With this competency, students will be able to make use of, contribute to, and influence the business, product and marketing decisions that affect engineering and technology decisions, quality, and performance. Students will be better equipped to make business arguments for supporting their product, technology and engineering ideas in their future, too. This 6-unit course emphasizes learning-by-doing to achieve the learning objectives. The teaching and learning approach uses a situation that many students will encounter in their early careers: to conceive, plan and propose a new product idea. Each student works on a course-long project to add a new technology product idea for an existing company's product line. They'll make product, technology, pricing, marketing, and sales decisions to achieve success and support of the company's strategy and business decisions. Their work will culminate in building a compelling business case, with financial projections, to persuade the company executives to invest in the product idea. Course Website: https://mse.s3d.cmu.edu/