MKTG 462

Retail Management

Campbell University · UGRD · Fall 2026

1 section

Catalog description

This course involves the study of the activities associated with management, merchandising, and promotions in the competitive retail business environment. Topics include the evolving on-line and omni-channel market structure in retailing. We will also examine online and offline consumer behavior, financial tools for running a retail business and the importance of effective merchandising. Prerequisite(s): MKTG 310 or MGMT 320

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Class #campbell-MKTG462Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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