MKTG 440

Customer Research

Campbell University · UGRD · Fall 2026

1 section

Catalog description

A study of the buying decision process through an analysis of interdisciplinary behavioral science findings in the marketing context in order to more fully understand and predict reactions of consumers to marketing strategies. Prerequisite(s): MKTG 310 .

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Class #campbell-MKTG440Fall 2026UGRD3 credits

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Instructor: Staff

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