Digital Marketing

Catalog description

The internet is a dynamic and evolving marketplace. This class will review the concepts, techniques, and best practices of digital marketing, and provide you with an understanding of the challenges and opportunities digital marketing presents, to build brands and drive the opportunities of digital marketing while minimizing the risks. By the end of the course, you will be able to walk into any company with an online presence and improve their use of the internet. Prerequisite(s): MKTG 310 When Offered: Fall, Spring