Global Marketing

Catalog description

This is a course about the application of basic marketing concepts, and principles of marketing to a global business. Topics include the study of international trade and financial markets, multi-cultural social and economic conditions, political and legal considerations, and the ethical issues associated with multinational marketing. Lectures will be supplemented with case analyses, and, when available, appropriate guest speakers will be invited to convey key aspects related to global business. Prerequisite(s): MKTG 310