ITS 365

Web Mining

Campbell University · UGRD · Fall 2026

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Introduction to techniques of mining information from the web, data sources on the web, personalization, working with logs, forms, and cookies, user identification and path analysis, efficient text indexing, Web search including crawling, Web metadata text/Web clustering, text mining, link-based algorithms, Information Extraction (IE) enabling tools, semantic Web mining, Web Agents, domain-specific semantic search engines; applications in E-Commerce, Bio-Informatics, and business intelligence; site management, personalization, and use profiling; Web content mining and Web structure mining. Prerequisite(s): ITS 345.

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Class #campbell-ITS365Fall 2026UGRD3 credits
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