Service Operations Management.

Catalog description

Identify and examine the unique characteristics and operations challenges of service businesses, including health care, hospitality, food service, entertainment, financial services, government service, etc. Provide conceptual frameworks and tools for effective service operations. Evaluate and develop strategies for achieving operational competitiveness in service businesses through case studies and discussions. Topics include service strategy, service development, service process design and improvement, service quality management, yield management, and service relationship management.